What is a customer? How does this relate to insurance? Your customers are the recipients of information, services or products.

Consider a situation where you have a large contract to supply one particular customer. What if that customer suffers a claim resulting from a major fire and now cannot accept your goods. What happens to your goods? Do you have another market for them? Will you have to sell them for a reduced price?

Considering your customers and how you will deliver your product to these people is a large part of your business plan. Do not forget to plan for contingent business interruption. Talk to your agent or broker.